TUMI Launches Fall 2022 Documentary-Style Campaign Titled “Built for the Journey”

“At TUMI, our goal is to ensure that each person can perform at their best when using our products, whether traveling abroad on tour, returning home or embark on a new professional adventure,” said Victor Sanz, creative director of TUMI. “We use specialized design techniques and innovative materials to create modern products that offer the very best in travel, resilience, durability and durability. Our products stand the test of time.”

The first story launches today and features the South Korean footballer Son Heung-min, whose journey is to hone his craft through repetition and demonstrate what it takes to succeed professionally. Throughout his travels, Heung-min relies on his TUMI 19-degree aluminum hard cases to protect his most prized possessions.

The remaining three docu-campaigns will debut in September and October. Gracie Abrams’ film (launching September 15) will highlight her first international tour and feature her journey to Paris with its durable and long-lasting TEGRA-LITE® luggage, designed for its busy life on the road. This campaign was inspired by his song “For Real This Time”. Antoine Ramos’ narrative, also launching September 15will highlight his journey of self-discovery Porto Rico and the special connection he felt with the island and its heritage. “Visiting Puerto Rico was an experience that allowed me to explore my roots and connect more deeply to where my family is from. TUMI’s TEGRA-LITE® made this trip even more special since I safely packed meaningful memories of La isla reminds me of homeland, Ramos said, recording a song inspired by his trip with TUMI titled “Maleta” which means bag in Spanish.

The last installment, the launch October 13, will highlight the brand new TUMI | McLaren Carbon Fiber CFX Collection with McLaren F1 Driver Lando Norris, who shared his vision for the future. Captured outside London, his story completes the TUMI | McLaren collection, which is based on innovation, technology and design.

“This campaign celebrates the resilience of the human spirit and embarks on new adventures that are core to TUMI’s DNA. TUMI is committed to perfecting the journey; this is how we are built,” Jill Krizelmansenior vice president of global marketing and e-commerce at TUMI, said.

Throughout the season, the brand plans to hold a myriad of activations around the world to celebrate the launches. More information to come.

All collections are available worldwide at TUMI stores, TUMI.com and select specialty retailers.

About TUMI

Since 1975, TUMI has been creating world-class essentials for business, travel and luxury performance, designed to enhance, simplify and beautify all aspects of life on the go. Combining flawless functionality with a spirit of ingenuity, we are committed to fostering travel as the lifelong partner of movers and builders in pursuit of their passions. The brand is sold worldwide in more than 75 countries with approximately 2,000 points of sale.

To learn more about TUMI, visit TUMI.com

SOURCETumi, Inc.

About Jonathan J. Kramer

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