The City launches a survey of residents and potential visitors

Two new surveys will probe people's opinions of Christchurch.

ALDEN WILLIAMS / Stuff

Two new surveys will probe people’s opinions of Christchurch.

Christchurch residents are being asked for their thoughts on the city as part of a search for how to attract residents, investment and visitors.

Economic development agency ChristchurchNZ recently hired Canadian consultants and local businesses to create destination management plans for the city and the Banks Peninsula, as well as a branding strategy for the area. The project is funded with $400,000 from the government and $100,000 from the city council.

As part of its work, ChristchurchNZ has launched two surveys, one for residents and one for potential visitors to the city.

Alison Adams, chief executive of ChristchurchNZ, says the direction they take depends on what they hear from the public.

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Alison Adams, chief executive of Christchurch NZ, says they want as many answers as possible.

CHRIS SKELTON / Stuff

Alison Adams, chief executive of Christchurch NZ, says they want as many answers as possible.

“The surveys will help us understand people’s experience of this place,” she said.

“To ensure they are rooted in authenticity and informed by a diversity of perspectives, we really want to hear from as many residents as possible. »

The visitor survey asks people why they travel, what they like to do, what is important when choosing a destination and what impressions they have of Christchurch.

It also asks them to rate aspects of the city and the Banks Peninsula if they have ever been, including its amenities, accommodation, conference facilities, transportation, friendliness and the quality of its cultural offerings. , sports and outdoors.

The survey questions focus on the family friendliness of the city.

CHRISTCHURCHNZ.COM

The survey questions focus on the family friendliness of the city.

The resident survey asks what people like and consider important about their city, how great a place it is to live, start and run a business or invest. She asks how friendly she is to families, diverse cultures, the Rainbow community, and people with disabilities.

He also seeks suggestions on how Christchurch could be improved.

Survey participants enter a raffle to win prizes. The surveys are online at definedourplace.co.nz.

Destination management plans are to be carried out by all regional tourism authorities at the request of the Department for Business, Innovation and Jobs. The brand strategy work is done in parallel, at the request of the town hall.

Companies contracted to carry out the work are Canadian-based global consultancy Resonance and local firms Narrative, Creative Agent and Fabriko.

In its request for proposals for businesses to work on the project, ChristchurchNZ said the new place brand was intended to “proactively and strategically position Christchurch to enhance its reputation, to effectively increase the attraction of visitors, businesses, investments [and] migration, as well as increasing the pride of the residents”.

Residents will be invited to give their impressions of Christchurch.

Iain McGregor / Stuff

Residents will be invited to give their impressions of Christchurch.

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