Racine County tourism rebounded in 2021, but still falls short of 2019 record revenues | Local News

Tourism revenue in Racine County rebounded in 2021, but still falls short of the 2019 total when Wisconsin saw record tourism revenue numbers.

According to new reports from the Wisconsin Department of Tourism, across Wisconsin’s 72 counties, there was “double-digit growth in the economic impact” of tourism in 2021 compared to 2020, when closures and fear due to COVID-19 were higher.

In Racine County over the past three years, the estimated revenues generated by tourism were:


Diana Panuncial

“We are thrilled that Racine County has recovered so well from the pandemic,” Cari Greving, Mount Pleasant Tourism Manager and Real Racine Director of Events/Marking, said in a statement. “Our travel, hospitality and business sectors are all recovering. Events are back. County visitor spending is up nearly 22% over 2020. I can’t thank every visitor, resident and business owner for believing in the power of tourism here.”

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These $231.2 million in expenditures generated approximately $24.4 million in state and local taxes. According to the Department of Tourism, statewide tourism spending – totaling $1.4 billion – generated about the same revenue as if each household had paid $580 more in taxes.

According to state estimates, 169,000 full-time and part-time jobs in Wisconsin depend on tourism. Of these jobs, approximately 3,588 are in Racine County.

“The recovery of tourism in Wisconsin is something we can be proud of. These successes are the result of intentional and strategic action by everyone who makes up our industry, said Anne Sayers, secretary-designate of the Wisconsin Department of Tourism.

About Jonathan J. Kramer

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