Qatar Tourism has launched a new holiday campaign featuring David Beckham to support the country’s tourism goals and its ambition to attract more than six million visitors a year by 2030.
The campaign reveals Beckham’s action-packed adventure across the country in 48 hours, showing how Qatar offers visitors everything from cultural highlights to scenic landscapes.
Led by passionate locals, Beckham discovers Qatar as he explores the winding spice markets of Souq Waqif, soaks up local street art, cooks tacos with local flavors, camps in the desert and visits the surroundings of Doha by motorbike.
With a number of national holidays and long weekends coming to the region, the campaign may well inspire GCC residents to nominate Qatar as their next destination for a quick weekend getaway.
Commenting on the campaign launch, Qatar Tourism Chairman and Qatar Airways Group Chief Executive, Akbar Al Baker said, “It was a pleasure to welcome David to Qatar, where he immersed himself in the culture and experienced firsthand the warm hospitality of our people. I encourage the millions of people who pass through Qatar every year to follow in David’s footsteps and create their own exciting adventure and memories. We have something for everyone at an incredible price, whether it’s sun, sea and sand, rich heritage and culture, surprising nature or a city break modern and fun.”
David Beckham said: “Qatar surprised me with a wide range of great experiences that you can have in just 48 hours. The people are warm and welcoming, and it’s a great place to spend a few days.”
“The people of Qatar are really passionate about their culture and the mix of modern and traditional creates something really special. I saw so many things on my trip, from spice markets to museums to a motorbike ride, which was one of the highlights,” he added.
With over 80% of the world’s population within a six-hour flying time of Qatar, this campaign shows how Qatar is a great place for GCC visitors to turn a layover into a mini break or spend a weekend. Quick end timed with the various country holidays and long weekends coming to the area.
Through this campaign, Qatar Tourism seeks to raise awareness of the best stopover packages in the world, offered by Qatar Airways. The campaign will see content on digital advertising, social media channels and the Qatar Tourism website, in addition to being shared by selected partners. The campaign video will also be hosted on Qatar Airways’ Oryx in-flight entertainment system.
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