Destination Maryland – Tourism of Tomorrow – Conduit Street

Across the country, travel has resumed to near pre-pandemic levels thanks, in part, to the heroic efforts of local tourism officials.

In Maryland, tourism in the county rebounded through adapting operations, creative marketing and innovating with existing spaces. At the 2022 MACo Summer Conference, four tourism experts will come together to provide case studies reflecting the many efforts undertaken to keep Maryland’s tourism industry afloat and thriving into the future.

Title: Destination Maryland – Tourism of Tomorrow

The description: Tourism is big business for Maryland counties, employing hundreds of thousands of residents, adding billions to the economy, and generating millions in local tax revenue. Like many other county service areas, Maryland’s tourism industry has experienced unprecedented challenges over the past two years. Throughout the pandemic, counties have developed new strategies to attract visitors or have begun to promote a new type of tourism. As a crucial service to their communities, tourism departments began to focus on innovative or expanded outdoor and online offerings, and became a hub for workforce development projects and community revitalization, among other creative solutions. During this session, county officials will discuss their new and revised visions for promoting tourism and how they can be applied statewide to strengthen Maryland’s economy.


  • Wesley Heinz, Executive Director, Western Maryland Scenic Railroad
  • Kristen Goller, President, Maryland Association of Destination Marketing Organizations
  • Dan Spedden, President, Visit Hagerstown and Washington County
  • Lucille Walker, Executive Director, Destination Southern Maryland

Moderator: The Honorable Senator Antonio Hayes

Date hour : Thursday August 18, 2022; 3:30 p.m. – 4:30 p.m.

The 2022 MACo Summer Conference will be held at the Roland Powell Convention Center in Ocean City, MD August 17-20. This year’s theme is “Take care of business.” More information can be found on our conference website.

About Jonathan J. Kramer

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